Thursday, May 27, 2010

Should you paint your walls in YOUR best colors?

The following article is for people who have had their colors "done" professionally, are thinking about doing so, or think they know what their best colors are. It's also for people who are moving to a new home and will have the perfect opportunity to create a personalized color environment after they sell their succesfully STAGED home. It can also be found on my color blog at www.donnacognac.blogspot.com
Remember, colors for staging and colors for living are often very different and changing the color of some of the rooms in your home may be necessary to improve your chance of selling quickly and at the best price. The pay off is worth the effort if you have colors that will not sit well with some potential buyers. Buyers may also use the need to repaint odd colored or very taste specific colors as a bargaining tool to lower your price.

Should you paint your walls in YOUR best colors? The answer to that question is yes, no, maybe, and it depends. Your personal color palette is one that illuminates your skin, hair, and eyes when worn in close proximity to your face and body. The bounce or reflection of these colors will have a syncronistic relationship with your color design that is mutually beneficial to both you and your attire.

Now does that hold true for your decor as well? To a degree yes. You may want to consider using your personal palette as a guide for choosing wall colors in your home. Surely you'll look fabulous when the backdrop you stand in is showing you in the most positive light. Right? But what if your palette is one that is psychologically warm in temperature and you are decorating a south facing room in a hot place like Florida? The result of using a warm wall color would be to make inhabitants 'feel' psychologically warmer in a part of the country where keeping home interiors feeling cool is a better strategy. If your personal color palette happened to be decidely cool in temperature, using it to decorate your home in Alaska would make your home's interior 'feel' colder.
My opinion is that one should use colors to create the energy they want in that room and to have that as their first priority. They can consult their personal palette to look for options that will help create that energy. Doing so may require you to ignore your personal best colors or to either neutralize or clarify the hues that are in your palette. If someone wants to create a room with high energy and they want to use green for example, they could choose a green tone from their palette and look for paint chips that repeat that hue but in a softer intensity or lighter value. Remember that high intensity colors are psychologically energizing and are not the best choices for bedrooms or rooms designed for relaxation.

Eye colors and skin colors are wonderful for the walls of bedrooms and bathrooms. A custom body color charting consultation with a color analysis professional would provide you with the swatches you'd need to match paint chips at the store. These specific hues would repeat and flatter your coloring in those intimate environments. Skin tones are neutrals and can be taken to a lighter or darker value to provide a bit of contrast to your skin. Blue, gray, green, and light brown eyes are great starting points for choosing wall colors in these rooms. Those with very dark brown eyes might prefer to use their skin tone since dark colors make rooms feel closed and small.

Neutrals are extremely practical wall colors. Any of the neutral tones in our personal palettes can be used as a guide for flattering wall colors that lend themselves to a wide range of colored home accessories. Neutrals have the additional advantage of being very 'livable' for a very long time. Colored walls can get old fast. Unless you like to repaint fairly often, it's safer to use neutrals or near-neutrals on the walls and use more pronounced colors in room accessories, window treatements, wall decor, pillows and such. Things that can be changed out to give a room a whole new look to reflect changing seasons or when you're just ready for a new look.

Strong colored walls are more successful in rooms that we don't spend as much time in. Dining rooms or bathrooms for example. Red dining rooms have been popular in recent years. This was a perfect place to use red. Not only is the dining room less used, red is also an appetite stimulant. BUT a psychologically 'cool' version of red like magenta, watermelon or raspberry would not work as well as a warmer red like brick, clay, poppy, or tomato in a dining room. So those with cooler personal palettes should avoid their reds for dining rooms.







For north facing, basement or windowless rooms....I'm a advocate of using yellow in any room that does not receive sun light. That's not to say that I wouldn't use yellow in a room that did have sunlight. Can you ever really have too much sunshine in your life??? Choose slightly to very muted shades with some warmth and avoid lemony tones of yellow. Think butter, maize, straw, and gold.







Anyone with an interior wall color question is invited to ask me in the comment section of my blog page or through Facebook.

Friday, May 14, 2010

So You Want to Sell Your Own House

We think you’re pretty smart if you’ve decided to be a FSBO (prounced fizbo). FSBO is the real estate industry’s acronym for FOR SALE BY OWNER and realtor’s will often do their best to convince you it would be fool-hardy to even attempt to sell your house on your own. But we say what have you got to lose by at least trying? You can always call in a real estate agent if you are not successful. But we want to make sure you are successful. You’ll not only have the satisfaction of selling your own home, it is very likely you’ll come away with a lot more money in your pocket. A woman in Melrose just sold her own staged home after holding a single open house. Not only did she sell fast but for only $3000 less than her asking price which was by the way $20,000 more than a real estate agent had suggested she list her house for. Do we have your attention yet?




All homes, staged or not, are seen first on the internet. Buyers pour over internet photos in their desired price range and location then eliminate those they don’t consider a good or at least potential fits for their needs or taste. Your goal is to have photos that keep you out of buyer’s elimination pile because the more people that actually come to see your house, the better your chances of selling quickly.


So you say “We have a great house. We’ve loved it for 12 years. All our friends say our house will sell easily”. We can’t tell you how many times we’ve heard this. Understand this. Even if you do have a great house that is priced right for your area, it could languish on the market for months - even years if your home is not properly staged and photographed well. People are comfortable in their own homes. They learn to overlook things that might turn off potential buyers. They become oblivious to flaws, smells, and signs of deferred maintenance. Sellers often fail to see the need to neutralize their taste specific décor and color scheme. That’s what a good stager will do for you. They look at your home objectively with the purpose of identifying every potential road block to getting your house sold quickly and for the best price. FSBO’s should take full advantage of this service because the end result will likely mean more money in your pocket and less time on the market.




Here are our top 10 basic tips for ‘Selling Your Home’.




1. Hire a professional stager before you hit the market. Have all staging completed before photos are taken.
       http://www.eastcoaststagingandredesign.com/


2. Get yourself a good real estate lawyer.

3. Remove all window screens even in the summer. Wash all windows inside and out. Pull open blinds. Raise all shades. Every bit of natural light counts.


4. Have well lit and well framed photos taken for the internet. If you don’t have the equipment and skills to do this yourself, hire a pro or find a stager who offers this as part of their service. Be sure your stager approves any shots that will be used to market your home. Trust in their ability to notice things you wouldn’t.




5. Clear all but two electrical appliances from your kitchen counters.


6. Leave exterior lights on at night for people who will do drive-bys after dark.


7. When showing your home, be aware that buyers are less comfortable when the owner is standing right there. Tell buyers to feel free to open cabinets and closets…or better still, open them yourself so they can look in.


8. Limited closet space? Eliminate half of the clothes in your closets. Jammed closets scream “Not enough storage”.


9. Have soft music just barely noticeable somewhere in the background during showings.


10. Remove all pets, pet houses, and pet trappings from the home completely during showings.






Here are a couple of pictures we found on the internet. Would you be attracted to this house?