Wednesday, June 23, 2010

Staging is just another name for Pre-Sale Preparation

Home sellers often balk at the suggestion they could make their homes more appealing than their competition's by hiring a stager. It's not always because they think their home is perfectly wonderful just as it is (which is the number one reason that most home sellers dismiss staging) but rather because the term 'staging' seems too contrived. Too theatrical. Too artificial.

We sympathize with those that feel this way and understand their trepidation. It almost sounds as though their home will be made to look like a hollywood set and while some might not mind that at all, many feel it's an over-the-top and uneccesary step to take when they put their home on the market.

We invite sellers to see Home Staging for what it really is. Pre-Sale Preparation. Stagers make sure your home is ready to be shown as a product for sale. They have no personal attachment to the property and look at it as a potential buyer would. They identify roadblocks and suggest strategies to make them go away. A good stager will help you take care of all those little signs of deferred maintenance that you've become oblivious to by either creating a "punch list" for you to implement on your own or by getting the job done for you.